Dow Jones Industrial Average turns tepid on Thursday

• The Dow Jones is holding near key moving averages on Thursday.
• Markets were largely unimpressed with US Retail Sales figures.
• Investors continue to hinge their exposure on Fed rate cut expectations.

The Dow Jones Industrial Average (DJIA) struck a middling tone on Thursday, churning around the 43,200 handle. Price action is hung up on the 50-day Exponential Moving Average (EMA), and investors await any sign of data that could signal a faster pace of rate cuts from the Federal Reserve (Fed).

Retail Sales figures moderated in December, easing back to 0.4% MoM in the headline figure. Markets expected a tick down to 0.6% from the previous month's revised 0.8%. Core Retail Sales excluding automotive expenditures rose to 0.4% MoM from 0.2%, meeting median analyst forecasts. The mixed figures failed to spark significant changes in investor sentiment in either direction, and bidding action is muddling through a largely non-starter of a day for equities.

Despite overall middling action in equity markets, things are moving behind the scenes as traders jostle for position based on Fed rate cut expectations. Treasuries pulled back sharply earlier this week, and according to the CME's FedWatch Tool, rate markets are now pricing in slightly more than even odds of the Fed delivering another quarter-point rate cut on May 7, a step closer than the previous middle ground of June 18.

Dow Jones news

The Dow Jones is taking a bit of a breather after a three-day bull run that saw the major equity index recover nearly 4% after kicking off the trading week near its lowest bids since October. The majority of the Dow's listed equities are testing into the green on Thursday, but concentrated losses in key stocks are hobbling the average's overall performance.

UnitedHealth Group (UNH) tumbled 4.5%, falling below $520 per share after the major health sector player missed analyst revenue expectations, reporting fourth-quarter income of $100.8 billion dollars, growing by 6.8% YoY. Wall Street expected at least %101.6 billion in revenue in Q4.

Apple (AAPL) is also shedding weight on the day, falling 3% and declining to $230 per share after it was revealed the tech megagiant is losing market share in Asian consumer arenas as upstart competitors take advantage of localized government subsidies. Apple still remains the preeminent name to beat in the smartphone market, but it lost market share in mainland China for the first time since 2023 even as overall consumer demand in the region saw growth for the first time in two years.

Dow Jones price forecast

Investors continue to bolster the Dow Jones back into the high end, determined to keep price action bolstered north of the 50-day EMA near 43,000. The Dow is testing the waters near 43,200 as major price levels rotate to provide technical support through intraday chart action.

Despite a near-term turnaround, bulls are showing some signs of exhaustion, and the Dow Jones remains down nearly 4% from record highs set back in November. DJIA is still running well north of its 200-day EMA which is climbing above 41,000, but a deepening pattern of swing lows may imply that the race could be coming to an end.

Dow Jones daily chart