Dow Jones Industrial Average trudges higher on Friday

• The Dow Jones tested further into record territory despite a lack of momentum.
• Q3 earnings season bolstered investor confidence as earnings broadly beat expectations.
• US economic data further buoyed risk appetite as recession fears evaporate.

The Dow Jones Industrial Average (DJIA) tested cautiously into higher ground on Friday, clipping into another record high and keeping the needle pinned firmly into the bullish side. Equities broadly lifted higher as Q3 earnings season sees most companies out-earning market expectations, and upbeat US economic data this week has trounced fears of a near-term recession.

Q3 earnings season got off to a strong start this week. The banking sector in particular outran market expectations, with most large commercial banks out-earning analyst forecasts. The AI tech bull market is also back in full swing after key chipmaker suppliers reported strong demand heading into the fourth quarter and Q1 2025. Markets recently buckled on tech stocks after fears emerged the AI sector may be facing a slowdown, but still-strong demand for chip-making materials has tilted bullish sentiment upright once again.

US housing and construction figures came in moderately mixed on Friday, further entrenching investors in a buying mood and further crushing any fears of an economic slowdown right around the corner. The US' "soft landing" scenario appears to have been fully averted with growth and activity metrics easily beating expectations, and upbeat Retail Sales figures releases earlier this week further make the case.

Dow Jones news

Despite thin gains on Friday, most of the Dow Jones board is testing into the green for the day. A scant third of the DJIA are trapped on the low side. Apple (AAPL) stretched 1.5% higher, climbing above $235 per share after analyst reports revealed that Apple iPhone sales are soaring by 20% in China.

On the low side, American Express (AXP) backslid by 3%, falling below $277 per share after the major payments company missed market expectations for Q3 revenues.

Dow Jones price forecast

Intraday bids on the Dow Jones crossed 43,300 for the first time ever on Friday, setting a record high for the fourth time this week. The major equity index has climbed over 16.6% bottom-to-top from 2024's early lows near 37,140, and price action has fully outpaced the 200-day Exponential Moving Average (EMA) since November of 2023.

An extended push into overbought territory leaves the Dow Jones primed for a downside pullback to the 50-day EMA just south of the 42,000 price handle. However, short interest is poised to struggle with finding a foothold as equity bulls remain in full control.

Dow Jones daily chart